Project “Visible Coastline”, 2023

On 20 January 2023, MTÜ Pärnu Bay Partnership Assembly and MTÜ Terra Maritima signed an agreement for the collaborative project “Visible Coastline”, aimed at enhancing the visibility of the Romantic Coastline.

Total project costs: €14,496.47

Subsidies received: €13,046.83

Own contribution: €1449.64

Project duration: 2023

The project’s objective is to increase the visibility of the Romantic Coastline for tourism companies as a destination for tourism and vacations.

• Our webpage is being translated into English.

• An English version of the Estonian book titled “Flavours of the Sea and the Forest on the Romantic Coastline”, which introduces local entrepreneurs, is being translated.

• Active marketing initiatives are currently underway.

As a result of the project, the Romantic Coastline is becoming more popular and accessible to a wider audience. The profile of tourism entrepreneurs and activities on the Romantic Coastline is being introduced and established in English for visitors from abroad.

Project “Enhancing the Visibility of the Romantic Coastline”.

Organising a festival that encompasses the entire Coastline

Project costs: €2000, received subsidies: €1800

For two years (2021 and 2022), a festival has been organised that covers the entire Coastline. The festival’s objective is to raise awareness of the coastline, enhance the popularity of destinations along it and foster collaboration with local communities, companies, organisations and municipalities along the Romantic Coastline.

Romantic Coastline virtual tour

Project costs: €15,000, received subsidies: €13,500

The virtual tour will include Romantic Beach Route landmarks, attractions and businesses in a single virtual experience set to be completed by 2022. This initiative aims to boost the Romantic Beach Route’s popularity in both domestic and international markets.

In relation to the “Enhancing Visibility” project, a virtual platform was established on the Romantic Beach Route website between 2020-2022 that brings together the objects, attractions and businesses of the Romantic Beach Route into a unified virtual tour. As part of the virtual tour, all significant Romantic Beach Route attractions and other interesting tourism spots were digitally mapped. Tourism businesses, including attractions, accommodation, catering, etc. for which entrepreneurs could seek subsidies (such as Allikukivi Winery), can be included in the tour. This helps create a comprehensive virtual representation of the Romantic Beach Route. This enhances the appeal of the Romantic Beach Route, eases trip planning and simplifies selecting destinations along the Beach Route both before and during the trip. Additionally, entrepreneurs will be promoting the entire Romantic Beach Route through their tours. Participating in the collaborative tour project fosters a sense of belonging within the network.

This platform offers the opportunity to further develop the visual identity of the Romantic Beach Route in both virtual and meta-realms.

• Study tour introducing the Romantic Coastline.

On 3 May 2023, the Pärnu Bay Partnership Assembly organised a study tour to introduce the Romantic Coastline to members of the Estonian Tourism Association. This tour was part of the Leader project “Enhancing the Visibility of the Romantic Coastline”. The goal of the tour was to present exciting projects and foster collaboration in the field of tourism. The tour began in Tallinn and proceeded to Lihula. From there, it followed the coastal road through Matsi and Saulepi villages to the Sõmeri Conservation Area. The participants were introduced to the Tõstamaa Bakery shop, Tõstamaa Manor and Tõstamaa Mererei Restaurant. From there, the tour continued along the coast, passing through the villages of Liu and Lindi to the Valgeranna Veinitall. On the other side of Pärnu, participants visited the Konstantin Päts memorial and Tahkuranna Church. They then drove along the picturesque coast of Tahkuranna Village, where they could see an outdoor exhibition amidst the coastal pines. A stop was made at the charming Nurka Farm. From there, the road led us to the Häädemeeste Museum and the RMK Kabli Visitor’s Centre, where group activities were introduced. The trip concluded at the Allikukivi Winery. SCHEDULE

• A study tour introducing recreational opportunities.

On 20 May 2023, a study tour was organised for nature tourism entrepreneurs associated with the Pärnu Bay Partnership Assembly. The tour included visits to Nedremaa Woodland, Kurese Ancient Village and Kastna Landscape Conservation Area as part of a collaborative project aimed at advancing joint endeavours, titled “Enhancing the Visibility of the Romantic Coastline”. The participants discussed possible events and services for the target group. They were also introduced to a diverse range of landscapes and the available possibilities for organising recreational activities. SCHEDULE

Collaborative Project “Romantic Coastline External Marketing Campaign”

Equipping Romantic Coastline landmarks – Romantic Coastline trees – with solar panels

Project costs: €6000, received subsidies: €5400

Three key Romantic Coastline landmarks – trees that embody the visual identity of the route – are equipped with solar panel systems with no network connection with the aim of providing light during dark periods. The landmark trees of the Romantic Coastline that are being illuminated are located near Allikukivi Manor, Kabli Society House and the Virtsu parking lot. This project aims to enhance visibility in these outdoor areas.

Coastline External Marketing Campaign

Project costs: €14,195, received subsidies: €12,775

As part of the project, materials were developed to introduce the Romantic Coastline as a tourism and vacation destination, showcasing its identity, opportunities and entrepreneurs to a wider audience through external media channels. Advertisements were done through the joint event “Coastline Wild Flavours Festival,” which was held in autumn and centred around culinary experiences. LOCATIONS